I’m excited to announce that Pharrell Williams fronts the brand new September 2023 international concern of GQ. The final time Pharrell Williams was on the cover of U.S. GQ was November 2019, when he fronted a particular version known as “The New Masculinity Issue.” He was carrying a ginormously puffy lemon-yellow Moncler ball robe.
The New Masculinity Situation was a defining second for a brand new cultural motion and a brand new period of GQ. However for a multitasking multihyphenate like Pharrell, it was simply one other contact level. Since then, issues have gotten even crazier for Skateboard P.
The profession of the super-producer from Virginia Seashore, now in its third decade, is aware of no ceilings—he simply retains discovering unexpected tailwinds and hovering ever greater.
Pharrell emerged within the late Nineties as an era-defining beatmaker and songwriter. Then he nearly unintentionally launched a profession as a chart-topping solo artist. From there, he actually began spinning plates—as a film producer, TV talent-show decide, writer, sneaker designer, skincare impresario…all whereas protecting the musical faucet huge open.
And now, effectively, he’s a designer in one of many trade’s most seen jobs—the lads’s artistic director of Louis Vuitton—which his personal cultural luminescence makes solely extra seen.
For this concern’s cowl shoot, we known as up one in all our favourite collaborators, the Paris-based photographer Fanny Latour-Lambert, and commenced speaking about methods to render Pharrell’s grand arrival in a surreal model of Paris, his new house and the epicenter of luxurious vogue.
Pharrell’s predecessor within the Louis Vuitton position, Virgil Abloh, famously explored the childlike spirit of surprise and optimism that was already a part of the Vuitton model. (His debut present was a reimagining of The Wizard of Oz, the yellow brick street changed with a rainbow runway.)
Regardless that we deliberate this shoot forward of Pharrell’s first runway present, I had little doubt that Pharrell would hold surprise and magic on the heart of LV—and that he would render all of it with one in all his signature emotional registers: irrepressible pleasure.
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